Reading Time: 3 minutesIn this series, Gretchen Hoffman, VP of Marketing at Brightidea, interviews team members about innovation program pain points, design thinking and success stories, capturing 15+ years of innovation program expertise to help enterprises enhance –... Read more
Reading Time: 2 minutesBrightidea’s BrightWorks Platform Powering 2015 Rathmann Innovation Challenge What is the point of innovation? Simply to break new ground because we can? Some might argue that’s as good a goal as any, but innovation is probably best... Read more
Reading Time: 3 minutesSome day, someone may come up with a way to get more than 24 hours out of a day. Until then, we have the next best way to squeeze the most innovation out of a day – Hackathons! A hackathon (or, more recently known as an “App Jam”) is... Read more
Reading Time: 2 minutesOften a presenter at annual Birds of a Feather events, Autoliv Director of Corporate Engineering Greg Thompson took a back seat this year to listen and learn from other innovation program leaders. “I’m not speaking and I’m... Read more
Reading Time: 3 minutesEver heard the expression, “The right hand doesn’t know what the left hand is doing?” When a company declares itself devoted to innovation, without actually having a plan in place to track and implement ideas, that’s an example of the expression... Read more
Gretchen Hoffman
Kate Pietrelli
