Innovation program Archives | Page 2 of 2

Julianna Benedick of Panasonic Discusses Their Innovation Program, SPARKZ

Kate Pietrelli

Reading Time: < 1 minuteBrightidea took some time at Birds of a Feather to speak with Julianna Benedick, Director of Marketing for Panasonic, about the structure and breadth of Panasonic’s Brightidea-powered innovation program. Julianna feels strongly that... Read more

Nielsen Case Study on Achieving Innovation Program Success

Steve Bell

Reading Time: 2 minutesNielsen is the definitive brand in worldwide market intelligence and consumer media viewership information. As new media technologies developed quickly in the second decade of the new millennium, Nielsen faced the challenge of an increasingly... Read more

Jacqueline Krain of Pearson Global Talks Innovation Management with Brightidea

Kate Pietrelli

Reading Time: 2 minutesWe sat down with Jacqueline Krain, Director of Strategy and Business Development at Pearson Global, for a few insightful minutes at this year’s Birds of a Feather event at Quicken Loans and discussed her experiences with Brightidea and... Read more

Brightidea Talks with Jeff Ferreira-Pro of VSP Global’s Innovation Laboratory

Kate Pietrelli

Reading Time: 2 minutesJeff Ferreira-Pro serves as Idea Curator at leading eye and vision care provider VSP Global’s innovation lab, The SHOP. We caught up with Jeff recently at Brightidea’s annual Birds of a Feather Innovation Leaders meeting, held in June 2014 at... Read more