Reading Time: 2 minutesInnovation is hard. You not only have to come up with an inspiring idea and get executive buy-in, but also manage the organizational gauntlet to turn that idea into reality. But the payoff is worth it… since you can literally change the world!... Read more
Reading Time: 2 minutesGenius may be “one percent inspiration and ninety-nine percent perspiration,” according to Thomas Edison, but that one percent can be the difference between taking action now and waiting. And when it comes to innovation these days, waiting is... Read more
Reading Time: 2 minutesInnovation is the driving force behind growth and progress in any industry, and the core of any long-term business strategy. While companies do many different things to stimulate innovation, crowdsourcing has the highest leverage among... Read more
Reading Time: 3 minutesIn this series, Gretchen Hoffman, VP of Marketing at Brightidea, interviews team members about innovation program pain points, design thinking and success stories, capturing 15+ years of innovation program expertise to help enterprises enhance –... Read more
Reading Time: 2 minutesBrightidea’s BrightWorks Platform Powering 2015 Rathmann Innovation Challenge What is the point of innovation? Simply to break new ground because we can? Some might argue that’s as good a goal as any, but innovation is probably best... Read more
Gretchen Hoffman
Kate Pietrelli
