IDC PlanScape Report: Investing in Innovation Management Platforms 2022

The IDC PlanScape report helps buyers understand the main drivers, foundational elements, key actors and business outcomes that should be considered when selecting an innovation management platform (IMP). Learn how Brightidea stacks up against other IMPs analyzed by IDC in their PlanScape report.

“Retailers have the opportunity to leverage innovation management platforms to plan and execute innovation processes efficiently and effectively, and by engaging relevant groups of employees and key stakeholders across the extended value chain.”
– Giulio Raffaele, reseach manager, IDC Retail Insights