Business Model Canvas Template

What is the template?

Use the Business Model Canvas template when you are looking for a strategic tool to map or define a business model. Created by Alexander Osterwalder, the canvas has proven invaluable for identifying key insights into the customers you serve.

How do you use it?

The following steps will help you get started using the Business Model Canvas template.

Step 1: Start with the customer

Start using the template by framing your customer segments. Everything else will follow from a clear understanding of this foundation.

Step 2: Working through the canvas

Proceed by identifying the discrete value to be delivered. You should move from right to left until the canvas is complete.

Step 3: It is iterative

Remember, the canvas is meant to be used iterative. Seek to validate your initial mapping and proceed with further calibrations as needed.