Reading Time: 2 minutesInnovation is the driving force behind growth and progress in any industry, and the core of any long-term business strategy. While companies do many different things to stimulate innovation, crowdsourcing has the highest leverage among... Read more
Reading Time: 3 minutesIn this series, Gretchen Hoffman, VP of Marketing at Brightidea, interviews team members about innovation program pain points, design thinking and success stories, capturing 15+ years of innovation program expertise to help enterprises enhance –... Read more
Reading Time: 2 minutesBrightidea’s BrightWorks Platform Powering 2015 Rathmann Innovation Challenge What is the point of innovation? Simply to break new ground because we can? Some might argue that’s as good a goal as any, but innovation is probably best... Read more
Reading Time: 3 minutesSome day, someone may come up with a way to get more than 24 hours out of a day. Until then, we have the next best way to squeeze the most innovation out of a day – Hackathons! A hackathon (or, more recently known as an “App Jam”) is... Read more
Reading Time: 2 minutesOften a presenter at annual Birds of a Feather events, Autoliv Director of Corporate Engineering Greg Thompson took a back seat this year to listen and learn from other innovation program leaders. “I’m not speaking and I’m... Read more
Reading Time: 3 minutesEver heard the expression, “The right hand doesn’t know what the left hand is doing?” When a company declares itself devoted to innovation, without actually having a plan in place to track and implement ideas, that’s an example of the expression... Read more
Reading Time: < 1 minuteAt Birds of a Feather 2014, we discussed key learnings and insights with innovation program leaders such as Emily Hopkins, Consumer Analyst at Unum. As a large company of 10,000 people, Emily shared that breaking down silos and identifying... Read more
Reading Time: 3 minutesTechnology zips along while everyone tries to keep up, but the reality is, keeping up is not enough. Companies are devoting more energy and resources to innovation, knowing that it’s no longer enough to want to compete with the likes of Apple –... Read more
Reading Time: 3 minutesSmart enterprises know that innovation is the holy grail of success, especially in the current technological landscape. It’s not enough to succeed on your current merits – you’ve got to redefine the industry you’re part of, redefine your... Read more
Reading Time: 2 minutesInnovation is the lifeblood of business. You need to harness it to stay ahead. And in 2015, we expect these ten changes will figure prominently in the innovation space. Are you ready to the meet these challenges? 1. Programs will require... Read more
Kate Pietrelli
Gretchen Hoffman
