Innovation Archives | Page 7 of 16 | Brightidea

Design Thinking & Innovation Program Management – Not So Strange Bedfellows

Ieasha Taitano

Reading Time: 3 minutesOver the last few years I have seen design thinking tools used in all types of situations – as a management philosophy, an operational plan and a way to implement a “sexier” version of continuous improvement. Now design thinking is... Read more

Characteristics & Secrets of RockStar Innovation Program Managers

Gretchen Hoffman

Reading Time: 3 minutesManaging Corporate Innovation Programs is not easy and finding the right people who can lead the innovation initiative to success is not easy. It takes a unique set of skills to be a RockStar Innovation Leader. Just what kinds of skills does an... Read more

Getting Started with Corporate Innovation – Expert Panelists Tell All!

Gretchen Hoffman

Reading Time: 3 minutesBusinesses that are innovating regularly (and well) are the envy of those who know innovation is important, but not how to “get there.” A host of challenges can stand in the way – not least of which is a lack of understanding of the... Read more

Get Great Engagement with Your Innovation Program. Kaiser Does.

Gretchen Hoffman

It’s never easy to build internal buy-in around something new in an enterprise. And that difficulty is compounded when there’s an air of uncertainty around the how, when and why the ‘new something’ is being done. Innovation programs feel the brunt of this resistance,... Read more

How the World’s Largest Insurance Company is Transforming Itself for the 21st Century

Steve Bell

AXA Chairman and CEO Henri de Castries knows the commitment it takes to innovate: “We will be able to transform innovation into business success only if we put all our energy in it,” he stated in a news piece on the global insurance/asset management company’s... Read more

Nielsen Soars in the Ratings with Brightidea

Steve Bell

Reading Time: 2 minutesIt took three years for marketing intelligence giant Nielsen to admit their organically growing innovation program wasn’t taking the company far enough fast enough. As Stephanie Hegarty, Innovation Program Manager at Nielsen, puts it, “We... Read more