Reading Time: 4 minutesBrightidea customers are accomplishing some pretty amazing things in their innovation programs—and if it weren’t for them, neither our company nor our industry-leading platform would be where they are today. Every year, we recognize the... Read more
Reading Time: 7 minutesNo longer a rarity these days, industry disruption is becoming a clear and present danger. Knowing this, even the most established and successful companies are investing in smarter innovation strategies to defend against being blindsided into... Read more
Reading Time: 2 minutesBy nature, big companies are risk averse, fearing that risky endeavors can hurt their brand. But the irony is that this kind of avoidance strategy ends up threatening their long-term survival. According to Innovation Enterprise, “Fifty-two... Read more
Reading Time: 2 minutesSilicon Valley is the heart of entrepreneurship. New technologies are created each day to help companies improve revenue, decrease costs, innovate and to disrupt their space. Pick a table in a coffee shop in Silicon Valley—any table—and the odds... Read more
Reading Time: 4 minutesUnless you’ve been living under a rock (or the bottom of the ocean), you’ve no doubt heard of the reality television series Shark Tank. For the uninitiated, the show features aspiring entrepreneur-contestants pitching their proposals for new... Read more
Reading Time: 2 minutesHere at Brightidea we’re continually impressed with the impact that our customers are making with their innovation programs. That’s why one of the most gratifying parts of our Synthesize conference is to award our best-in-class innovators... Read more
Nikitas Magel
Reading Time: 7 minutesNo longer a rarity these days, industry disruption is becoming a clear and present danger. Knowing this, even the most established and successful companies are investing in smarter innovation strategies to defend against being blindsided into... Read more
Genevieve Wang
Cameron Ackbury
Anthony Madama
