Reading Time: 3 minutesTechnology zips along while everyone tries to keep up, but the reality is, keeping up is not enough. Companies are devoting more energy and resources to innovation, knowing that it’s no longer enough to want to compete with the likes of Apple –... Read more
Reading Time: 3 minutesSmart enterprises know that innovation is the holy grail of success, especially in the current technological landscape. It’s not enough to succeed on your current merits – you’ve got to redefine the industry you’re part of, redefine your... Read more
Reading Time: 2 minutesInnovation is the lifeblood of business. You need to harness it to stay ahead. And in 2015, we expect these ten changes will figure prominently in the innovation space. Are you ready to the meet these challenges? 1. Programs will require... Read more
Reading Time: 2 minutesAt Birds of a Feather 2014, Brightidea discussed innovation management with Kati Stutsman, Business Analyst with Catamaran. Kati believes that communication is not only one of the most challenging elements of running a successful innovation... Read more
Reading Time: < 1 minuteBrightidea took some time at Birds of a Feather to speak with Julianna Benedick, Director of Marketing for Panasonic, about the structure and breadth of Panasonic’s Brightidea-powered innovation program. Julianna feels strongly that... Read more
Reading Time: 2 minutesNielsen is the definitive brand in worldwide market intelligence and consumer media viewership information. As new media technologies developed quickly in the second decade of the new millennium, Nielsen faced the challenge of an increasingly... Read more
Gretchen Hoffman
Kate Pietrelli
Steve Bell
