Reading Time: 3 minutesIntentional, systematic innovation is a necessary business function in 2016, but only if you can prove its worth to decision makers. In our most recent webinar hangout, Measuring Innovation Program ROI, Nick Selk, Innovation Program Manager at... Read more
Reading Time: 3 minutesThis may be news to some, but innovation is not a “one and done” endeavor. The purpose of building a solid innovation program for your company is to eventually scale innovation efforts – as you scale everything else. But how do you... Read more
Reading Time: 2 minutesGenius may be “one percent inspiration and ninety-nine percent perspiration,” according to Thomas Edison, but that one percent can be the difference between taking action now and waiting. And when it comes to innovation these days, waiting is... Read more
Reading Time: 5 minutesThis is the 1st in a series of blogs where, Gretchen Hoffman, VP of Marketing at Brightidea, interviews Innovation Program leaders to understand their challenges and how they solve them, their thoughts on design thinking and hear their success... Read more
Reading Time: 3 minutesIn this series, Gretchen Hoffman, VP of Marketing at Brightidea, interviews team members about innovation program pain points, design thinking and success stories, capturing 15+ years of innovation program expertise to help enterprises enhance –... Read more
Reading Time: 2 minutesBrightidea’s BrightWorks Platform Powering 2015 Rathmann Innovation Challenge What is the point of innovation? Simply to break new ground because we can? Some might argue that’s as good a goal as any, but innovation is probably best... Read more
Gretchen Hoffman
