Gretchen Hoffman, Author at Brightidea

How To Make Better Innovation Choices In Q2

Gretchen Hoffman

Reading Time: 3 minutesThe first quarter of 2015 is over and you might be feeling a befuddled as your innovation efforts aren’t taking off as you’d planned. Fear not, this series of thought leadership articles will help you reframe the discussion at your organization.... Read more

New Study: Who’s Driving Innovation at the Enterprise?

Gretchen Hoffman

Reading Time: 2 minutesInnovation is hard. You not only have to come up with an inspiring idea and get executive buy-in, but also manage the organizational gauntlet to turn that idea into reality. But the payoff is worth it… since you can literally change the world!... Read more

Innovation Success Is Uncertain – Or Is It?

Gretchen Hoffman

Reading Time: 2 minutesEvery enterprise is chock full of people with great ideas…that are never realized. Unless, of course, that enterprise has an innovation framework in place to elicit, vet and implement these ideas. Many do not though, unfortunately. And... Read more

Ways to Win as Enterprises Race To Innovate

Gretchen Hoffman

Reading Time: < 1 minuteAlthough you’ll hear many businesses talk about innovation lately, they’re finding it hard to move beyond brainstorming great ideas to sorting out what could work and then implementing. So they aren’t actually innovating – yet. And they need... Read more

IBM Institute for Business Value: More than Magic

Gretchen Hoffman

Reading Time: 2 minutesIBM Institute for Business Value: More than Magic How do the most successful organizations innovate? IBM Institute for Business Value set out to answer this seemingly complex question, surveying more than 1,000 C-suite executives in... Read more