Gretchen Hoffman, Author at Brightidea

These Innovation Program Successes Can Be Yours

Gretchen Hoffman

Reading Time: 2 minutesBrightidea has helped enable powerful companies to distinguish themselves from competitors within their respective industries. Brightidea customers shared their unique success stories using Brightidea’s innovation program software in a series of... Read more

Mastering Innovation In the Enterprise: Successful (And Unsuccessful) Innovation Program Teams

Gretchen Hoffman

Reading Time: 3 minutesAll forward-thinking companies are focused on innovation – at least in theory. In practice, many companies may think they’re working on innovation when all they’re actually doing is circling the drain. Because innovation appears to be such a... Read more

Hangout with Nielsen and Thomson Reuters to Find Challenges and Deliver Outcomes

Gretchen Hoffman

General

Reading Time: 3 minutesOnce you successfully ramp up your innovation program, the next step is to identify specific challenges that will propel your organization on the road to success. As Brightidea’s VP of Marketing, I “hung out” yesterday with with top innovation... Read more

Innovation, the New Competitive Equation

Gretchen Hoffman

Reading Time: 2 minutesBrightidea partnered with BPI in creating a highly informative innovation study, Innovation – The New Competitive Equation, which examines innovation strategies and roadblocks in today’s society. The study is full of statistical analysis,... Read more

GE, PwC and SAP Share the Predictors of Success for Your Innovation Program

Gretchen Hoffman

Reading Time: 2 minutesInnovation isn’t something you master overnight. To help accelerate your innovation program success, Brightidea asked marquis innovation program experts from GE, PwC and SAP to share best practices for innovation program leaders to replicate and... Read more