Gretchen Hoffman, Author at Brightidea

Characteristics & Secrets of RockStar Innovation Program Managers

Gretchen Hoffman

Reading Time: 3 minutesManaging Corporate Innovation Programs is not easy and finding the right people who can lead the innovation initiative to success is not easy. It takes a unique set of skills to be a RockStar Innovation Leader. Just what kinds of skills does an... Read more

Getting Started with Corporate Innovation – Expert Panelists Tell All!

Gretchen Hoffman

Reading Time: 3 minutesBusinesses that are innovating regularly (and well) are the envy of those who know innovation is important, but not how to “get there.” A host of challenges can stand in the way – not least of which is a lack of understanding of the... Read more

Get Great Engagement with Your Innovation Program. Kaiser Does.

Gretchen Hoffman

It’s never easy to build internal buy-in around something new in an enterprise. And that difficulty is compounded when there’s an air of uncertainty around the how, when and why the ‘new something’ is being done. Innovation programs feel the brunt of this resistance,... Read more

Idea Crowdsourcing – If You’re Not Doing it Right, You Shouldn’t Do It At All

Gretchen Hoffman

Reading Time: 4 minutesIdea Crowdsourcing – If You’re Not Doing it Right, You Shouldn’t Do It At All You don’t hear the word “innovation” much lately without the word “collaborative” in front of it. That’s because as companies dive into innovation as a culture,... Read more

Selling Innovation Internally, Regardless of Your Audience

Gretchen Hoffman

Reading Time: 3 minutesIf you missed our extremely informative Google Hangout this week on Selling Innovation Management Inside Your Enterprise we have highlights to help you sort out your internal sales pitch. First, a quick hat tip to our panelists who all work at... Read more